Last Updated: September 14, 2026

1. Introduction

Pure Active respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit pureactive.online, make a purchase, subscribe to our communications, contact us, or otherwise interact with our website.

By using our website, you acknowledge the practices described in this Privacy Policy.

2. Information We Collect

Depending on how you interact with Pure Active, we may collect information including:

  • Name
  • Email address
  • Phone number
  • Billing and shipping address
  • Order and purchase information
  • Account information, if you create an account
  • Communications you send to us
  • Marketing preferences
  • Device and browser information
  • IP address
  • Website activity and interaction information
  • Referral and advertising information

When you place an order, payment information is processed by our payment providers. Pure Active does not directly collect or store your complete credit or debit card information on our website.

3. How We Use Your Information

We may use information we collect to:

  • Process, fulfill, and manage orders
  • Provide order confirmations and shipping updates
  • Provide customer support
  • Communicate with you about purchases or inquiries
  • Send marketing communications when permitted
  • Operate and improve our website
  • Understand how visitors interact with our website
  • Measure advertising and marketing performance
  • Personalize website and advertising experiences where permitted
  • Detect and prevent fraud, abuse, or security incidents
  • Maintain appropriate business and transaction records
  • Comply with applicable legal and regulatory requirements

4. Cookies & Tracking Technologies

Pure Active uses cookies and similar technologies to operate our website, remember preferences, understand website usage, measure advertising performance, and improve the customer experience.

Depending on your location and privacy choices, these technologies may collect information such as your IP address, browser and device information, pages visited, website interactions, referral sources, and advertising interactions.

You can manage cookies through your browser settings and any cookie or privacy controls available on our website.

5. Google Analytics

We use Google Analytics to understand how visitors find and interact with our website.

Google Analytics may collect information such as pages visited, device and browser characteristics, referral sources, approximate geographic information, and interactions with our website.

We use this information to measure website performance and understand how we can improve the Pure Active shopping experience.

6. Meta Pixel

We use the Meta Pixel to measure advertising performance and better understand how visitors interact with our website after viewing or clicking advertisements on platforms such as Facebook and Instagram.

The Meta Pixel may collect information about website visits, device and browser information, pages and products viewed, and certain actions taken on our website.

Meta may process information collected through these technologies in accordance with its own privacy policies.

7. Hotjar

We use Hotjar to better understand how visitors interact with our website and identify opportunities to improve usability and the customer experience.

Hotjar may help us understand interactions such as clicks, scrolling, navigation patterns, and how visitors move through our website.

We configure our website and Hotjar implementation so that sensitive customer-input information, including names, addresses, payment information, and other sensitive checkout or form entries, is not intentionally captured in session recordings.

Hotjar is used to understand website behavior and usability, not to record sensitive information customers enter when completing an order.

8. WooCommerce & Order Processing

Our online store operates using WordPress WooCommerce.

When you place an order, we collect and retain information necessary to process and fulfill your purchase, such as your name, contact information, billing and shipping addresses, products ordered, and transaction details.

This information may be shared with service providers when necessary to process payments, fulfill orders, provide shipping, prevent fraud, maintain transaction records, and provide customer service.

9. Payment Processing

We offer payment processing through Stripe and PayPal.

When you choose one of these payment methods, your payment information is processed by the applicable payment provider. Payment information may therefore be subject to the privacy and security practices of Stripe or PayPal.

Pure Active does not directly store your complete credit or debit card number on our website.

We may receive limited transaction information from payment providers, such as payment status, transaction identifiers, payment method information, and other details necessary to manage your order.

10. How We Share Information

We do not sell or rent your personal information in the ordinary meaning of those terms.

We may share information with service providers when reasonably necessary to operate Pure Active, including providers involved in:

  • Website hosting and e-commerce functionality
  • Payment processing
  • Order fulfillment and shipping
  • Analytics and website optimization
  • Advertising and marketing
  • Email and customer communications
  • Fraud prevention and security

These providers may process information on our behalf or according to their own applicable privacy policies.

We may also disclose information when required by law or when reasonably necessary to protect Pure Active, our customers, or others.

11. Marketing Communications

If you subscribe to Pure Active marketing communications, we may send you information about products, promotions, offers, and company updates.

You can unsubscribe from promotional emails at any time by using the unsubscribe link included in the message.

You may still receive non-promotional communications relating to orders, transactions, customer service, or your account.

12. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including processing orders, providing customer service, maintaining business and transaction records, preventing fraud, resolving disputes, and complying with legal, accounting, and regulatory obligations.

Retention periods may vary depending on the type of information and why it was collected.

13. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure, and we cannot guarantee absolute security.

14. Your Privacy Choices & Rights

Depending on where you live, you may have certain rights regarding your personal information, including rights to request access, correction, or deletion of certain information.

You may also have choices regarding cookies, analytics, advertising technologies, and marketing communications.

To submit a privacy-related request, contact: customers@pureactive.online

We may need to verify your identity before processing certain requests.

15. Third-Party Services & Links

Our website may contain links to or integrate with third-party websites and services.

Pure Active is not responsible for the privacy practices of third parties. We encourage you to review their applicable privacy policies to understand how they handle information.

16. Children’s Privacy

Our website is not directed toward children for the purpose of collecting personal information.

We do not knowingly collect personal information from children in violation of applicable law.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our website, technologies, business practices, or applicable requirements.

When changes are made, the revised policy will be published on this page and the Last Updated date will be updated.

18. Contact Us

If you have questions about this Privacy Policy or would like to make a privacy-related request, please contact us:

Email: customers@pureactive.online
Phone: (201) 762-5558
Website: pureactive.online/contact/